Petter Ternström


Photo credit: Kristian Krebs


I’m a creator. I create. I’m also very curious, so things I do takes all kinds of expressions. I design for both print and web. I’m an Art Director for one of the worlds largest global furnishing companies. I’m a hobby film maker. I play music. I create outfits (love masquerades). I paint and illustrate. I organise a yearly art event with around 30 artists and musicians. I do it ’cause I love it and I always try to have fun. That’s when you reach the best results.

I have the same philosophy when working with other people. In a creative team all input is relevant. You never know where a good idea might come from. Experimentation and curiosity is key. “It’s not where you take things from – it’s where you take them to.” (Jean-Luc Godard). Expand as far as possible before boiling an idea down to the essence. Once the goal is set it’s very important that everyone involved is on the same page and understands the mission. I feel that grants the confidence needed to exceed expectations.

Things I Do a Comment

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